Matthew Storyboard

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  • Avante Garde
  • Be the first one to get the new wireless charger!
  • Ethos
  • If you want a charger that is convenient and easy to carry, then the wireless charger is the thing to have
  • Music I will Use
  • Be the first one to get the new wireless charger!
  • I am going to go get one right now and show my friends.
  • This is an example of Avante Garde because it is encouraging people to be the first one to purchase this product. You don't want to wait and buy it or it might not be available anywhere anymore.
  • Logos
  • More of these have been sold than any other charger in the world. 
  • 80% of people that use it get great results.
  • The person advertising the product is supposed to represent a famous athlete encouraging people to buy it because it is better than any other charger you will buy.
  • Plain Folks
  • The music that will be used throughout the commercial is the song "Happy" to show that the product can brighten someone's day and that they will be glad they bought it.
  • Pathos
  • So glad they came out with this! Now my phone is fully charged.
  • The two friends are discussing the facts or logical points about this wireless charger. The one person gives the statistics that the majority of users see great results from it. The other one is just stating a point and giving a logical fact about it.
  • This is supposed to represent two friends sitting and enjoying the fact that the charger is charging the phone without any annoying wires getting in the way. It is an example of plain folks because it is representing two ordinary people getting enjoyment out of the product.
  • The charger appealed to the two friends' emotions, making this an example of pathos. They are expressing that they are glad, which is explaining that they are pleased with the outcome of the product and will continue to get what they want out of it. 
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