but it is certain that both marketing and sociology, through brands, have studied our behaviors, conducted campaigns and market studies. Among them, one of the studies that has been imposed today is the phenomenon of fast fashion.
This concept encompasses not only the terms of the fashion industry of mass production and the low cost of garments but also the behavior of consumers of this type of fashion
What does it mean?
Is that these are the leading brands par excellence, the referents of low cost, and the most aggressive in the market. Clothing is a consumer good for the masses, and Zara and H & M know it well.
With different strategies of production, distribution and marketing, both pursue the same goal: to conquer the general public. But they are not the only ones.
Zara and HM are the best brands of clothes?
Yes, these are Uniqlo and Primark. However, they are the Japanese textile empire of Tadashi Yanai, founder of Uniqlo, and the Irish chain Primark belonging to the Associated British Foods group, who are on the heels of H & M and Zara.
and is it true that there are new competitors?
thanks for the explanation I had that doubt for a long time
there is no need to thank, see you tomorrow I hope you have served