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- MEDIA ELITE
- UNIT:10 ONLINE SOCIAL MEDIA FIVE (5) FILTERS
- MEDIA OWNERSHIP
- We've got Facebook is used by over 25% of the population, ranking it eighth in the world, whereas other social media networks (such as Twitter) are quickly gaining popularity. The Philippine Trust Index, commissioned by EON The Stakeholder Firm, was published in September 2011. According to the survey, 68 percent of respondents consider online news outlets to be the most reliable sources of information. With over 7.9 million Filipinos using the Internet, 6.9 million of them log in at least once a month to a social networking site. In the Philippines, social networking is widely used. With two profiles on Multiply, it was used to promote television shows like Pinoy Big Brother: Teen Edition Plus. A call center company was able to draw hires by posting job openings on its Multiply community platform.
- FLAK
- ADVERTISING
- Advertisements served to users on social media sites are known as social media ads or social media targeting. User information is used by social networks to serve highly relevant ads based on experiences within a platform. When a target market's demographics match those of a social platform's users, social ads may result in significant increases in conversions. Businesses nowadays use social media in a variety of ways. For instance, a company concerned about what people are thinking about its brand on social media will track conversations and respond to specific mentions (social media listening and engagement). A company that needs to know how well it's doing on social media will look at its scope, interaction, and revenue.
- Almost all societies have unequal control, authority, and wealth distribution among their members. Every people is ruled by an elite, or a select group of people. Indeed, when comparing the elite, i.e., the small, wealthy, and prominent community at the center of society, to its usually larger, less organized, and less dominant resistant properties, social inequality is especially noticeable.Big data, especially social media, has grown in popularity among individuals, organizations, policymakers, and other elites over the last decade, opening up new and exciting avenues for scholars researching long-standing questions about communication flows and power.
- President Rodrigo Duterte of the Philippines is one of a number of nationalist leaders around the world who rose to power in part by using Facebook to broadcast their unfiltered messages to millions of people. During Mr. Duterte's 2016 campaign, his supporters flooded social media with false information about his rivals as well as praise for him. This isn't the social media platform's first run-in with a dictator. Facebook has been involved in a number of issues with populist and authoritarian leaders in recent years. It focused on issues that have bedeviled the business in the run-up to the US presidential election in November.
- THE COMMON ENEMY
- The current COVID-19 pandemic has escalated the issue of online hate speech. Hate speech in cyberspace, while often rooted in real-world social differences, can also be fuelled inorganically by inauthentic actors such as social bots. Through the lens of social media, this work introduces and employs a methodological pipeline for evaluating the connections between hate speech and bot-driven violence. Nations all over the world are facing not only a global public health problem, but also a civil relations crisis at the time of COVID-19. The pandemic has highlighted and intensified tensions between social classes, especially in contexts of entrenched inequality and political division
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