This scene creates a large feeling of uncertainty because as soon as Alma wrote her name on the weird board on the wall a tiny doll the looks just like her appeared in the store right behind her.
This scene created a moment of tense situations because she was slowly reaching for the doll and the scary music was slowly building up as she got closer to the doll.
In this scene she was turned into a doll because she touched the doll and we find out that is exactly what happened to the others. This is a cliffhanger because once she turned into a doll we don't know her fate, we do not know what will happen to her
this scene was foreshadowing something major becuase