Marketing (3rd hour)

Marketing (3rd hour)
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Storyboard Text

  • A salesperson calls a local doctor, hoping to sell the hospital new technology to treat heart attacks (APPROACH)
  • Hello, Doctor, my name is Jerry Cunningham and I would like to interest you in some new technology. We understand how stressful it can be for doctors to treat heart attacks, so I would like to talk to you about our innovative medical tool!
  • He's right! We doctors are always under so much stress to prevent permanent damage.
  • (DETERMINE NEEDS)
  • It's perfect that you mention that because our new instrument for that procedure comes fully equipped with a self guiding camera!
  • Come show me!
  • You know, I always wish that I had more control when working with coronary stenting.
  • As you can see, this catheter comes with a microscopic camera that can help you see better. when trying to save the patient.
  • (DEMONSTRATE)
  • Later, the doctor and salesman decide to discuss the tool more in depth at a nearby store... (ANSWER QUESTIONS)
  • As a doctor, I need to make sure this technology never fails me while I try to save my patient.
  • Of course! This tool comes equipped with spare batteries in case the main ones become faulty during the procedure.
  • Well then you have a deal!
  • Thank you so much! If you're ever interested, let me know if you would like to discuss our new vein finding scanner as well!
  • (CLOSING THE DEAL AND SUGGESTION SELLING)
  • The doctor later received a small letter from the salesman after given some time to work with the device.. (FOLLOW UP)
  • Thank you once again, Doctor, for your decision to trust our product. Our motto is using technology to secure safety for the future. So if a need ever comes about again, please do not hesitate to call me back. -Jerry
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