"Man to be feared and respected. He prided himself on connoisseurship in wine."(1) Forunato is important and confident because people like him and knows hes popular
Effects on others
"You are rich you are respected...you are happy as once I was. You are a man to be missed."(3)
"You? Impossible! A mason?"(4) Fortunato speaks as if he's more than others because he has no problem insulting others.
"The Amontillado!" ejaculated my friend not yet recovered from his astonishment." Fortunato is confound because he doesn't understand how anyone would dislike him enough to murder him.
Others like Fortunato or are jealous of him. Motressor is jealous of Fortunato because Fortunato what he used to have.
"as he stepped unsteadily forward...finding in an instant he had reached the extremity of the niche...finding his progress arrested by the rock, stood stupidly bewildered."(5) Fortunato is a gullible alcoholic because he believed there is wine, in this dugout of the catacombs and was wlling to crawl inside the dugout to get the wine.
"The man wore motley. He had on a tight-fitting parti-striped dress, and his head was surmounted by the conical cap and bells."(1) Fortunato is dressed as a fool. He proves himself to be a festive character dressing up for the carnival.