He arrived to New York, determined to make his dreams a reality. He met up with Ben and the two immediately got to working on the brand.
While Rich and Ben were making their first shirts, people began to take notice of the brand, and it gained a small following in their area.
After a local celebrity wore one of their shirts, Rich and Ben's brand blew up, people from all over the US began wearing their stuff. The two moved into a big apartment and kept working on the brand. Things were going very well for them.