Evoke emotion. Reagan was big on how much he cared for his family and the fact that he cared about preventing them from falling into Communism.
Use rhetorical strategies, such as imagery, compare and contrast, and rhetorical questions. Reagan compared what the Soviets had been doing to what they needed to be doing, to show them what they were doing was bad.
Mr. Gorbachev, Tear down this wall!
Have a soft-spoken side. Reagan had a way with his words that made citizens feel safe, and like everything was going to be okay. For example, his speech when the Challenge Disaster happened. He gave his condolences and assured the American people everything would be alright.
Urge your audience to be motivated and believe in themselves. Reagan inspired the people to have courage and fight for their rights with his speech that would eventually lead to him becoming the 40th president of the United States.
Listen to your audience. Reagan trusted in the American people and listened to their ideas and opinions. With doing this, he helped the American people open up and feel safer knowing they were being heard and their ideas were being considered and followed through with.
In order to be a quality speaker, focusing on your audience is most important. If you appeal to who you are communicating to, they will listen to you, but you also have to listen to them. You should always guarantee them safety to the best of your ability and consider what they feel is right, too.