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  • www. Tropicana.com
  • organic 50% more calcium
  • New Products
  • organic 25% less sugar
  • ( The family can't start a happy day because they do not have orange juice for breakfast.) Boy & Girl: Mom, I want orange juice for breakfast Mom: Honey, bottled orange juices contain too much sugar, even soda is better than that.
  • Sales Graph of Tropicana New Products
  • (In the office of Tropicana) Female Staff: The comsuption of orange juice has kept declining from 2008 to 2017. Staff: In order to save business and families like this we need to keep innovating for healthy and popular orange juice.
  • After many meetings and researches, the marketing team decide to launch new products, which are made by organic oranges, contain less sugar, and more calcium.
  • Female staff: Look at the sales graph of the new product. Our customers love the healthy new vision of the orange juice. Male staff: We saved our business, and more important is we also provide Americans families healthier breakfast beverage.
  • Boy & Girl: Oh yeah! Our favorite orange juice is back to table! Mom: This healthy and refreshing orange juice really made my day. Dad: I love this juice too, and no more soda!
  • 
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