Into to Marketing

Into to Marketing

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  • Components of marketing a baseball Jackson Walsh
  • Form Utility: This product is made from string, leather, and stitching  Definition: Changing raw materials or putting parts together to make them more useful
  • Place Utility : This product can be bought in stores, online, and off of magazines and catalogs Definition: Having a product where customers can buy it
  • Buy one baseball get one free at the New Sports Store
  • Time Utility: This product is available 24/7 at some stores and is usually sold the most in the summer Definition: Having a product available at a certain time of year, or a convenient time of the year
  • Possession Utility: This product can be purchased using a credit/debit card, a check, layaway, and cash Definition: The exchange of a product for some monetary value
  • Information Utility: This product could be advertised in commercials, billboards, magazines, newspapers, pop up ads, and online Definition: Communication with the customer about the product
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