AIDA

AIDA
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Storyboard Text

  • Attention
  • Interest
  • Desire
  • It's friday afternoon. Anna is a 24 year old colombian from Medellín working full time in a clothing store. She's currently planning her weekend, chatting with friends via her Smartphone. While browsing Instagram, an app pops up, "Finster". It shows a bottle with a cool, eyecatching design. She swipes to the left and sees some well-made pictures of cool people drinking something on a party. The last slide reads: "The new, alcohol free drink for the Colombian Underground!" She doesn't click and scrolls down.
  • Action
  • Later that day she meets up with her friends Juan and Gabi. They mention this supercool techno party they're going to this night. Anna isn't too much into clubbing anymore, even though she was very active in the party scene. Now the pressure to consume drugs or alcohol on parties really annoy her and she really doesn't now what to drink while her friends get wasted. Gabi mentions that the party is sponsored by Finster, and Anna becomes interested thinking about the ad she saw.
  • Onboarding
  • She comes to the party and the music is really good. She dances a bit. She sees the Shirt of the DJ her friends admire so much and it reads "Finster" -again! Now she really wants to try this ominous drink. Her already slightly drunk friends take her to the bar.
  • Retention
  • At the Bar, Anna is prepared for the usual struggle. Since she doesn't want to drink alcohol, she normally just drinks water or a Gatorade. She doesn't like Red Bull and it's very expensive. But her friends always make fun of her for taking that drinks, annoying her a lot. She looks on the menu and sees Finster.She orders one glass and is surprised that it's only around the price of a beer. When the barkeeper pulls out the bottle and pours it on ice, her friends are really interested. They don't make fun of her but want to try it. Everybody likes it and Anna spends the rest of the night, slightly energized but sober, dancing. 
  • At 4am Anna comes home, having had a great night. She's tired but not too tired to take a shower and is happy and not surprised how much fun she had without alcohol or drugs. Before falling asleep she makes sure to follow Finster on Instagramm. She sleeps instantly.
  • As she wakes up around 11am she's sleepy but happy to not be hungover at all. She can use the day to be productive while chatting with her friends who complain about their hangovers. On Finster's Instagram-Story they share some cool photos of the night's party and also a link to a WhatsApp group where they post party recommendations for the city and where you can even get discounts on the entry! She subscripes and feels now more positive about going out.
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