Marketing Project

Marketing Project

Storyboard Text

  • 5 Economic UtilitiesBy Matthew Millroy
  • Form Utility- Changing raw materials or putting parts together to make them more useful.In this example, all the parts needed for the game console, such as buttons, electronic components, etc., are produced here at this factory, and then they are put together to form the final product.
  • Place Utility- Having a product where customers can buy it.In this example, I am buying a Game Console at a GameStop.
  • Buy the ps4!
  • Wow! Maybe I should get it?
  • Time Utility- A product available at a certain time of the year or time of day.In this example, Video game consoles are sold a lot more during the winter/holiday season. Its cold!
  • Possession Utility- Exchange of a product for some monetary value.In this example, I'm going to the register to pay for my gaming console in cash.
  • Transformation Utility- Communication with the consumer about your product or service.For example, I see a ad in the movie theater about a specific gaming console. (ps4)
Over 20 Million Storyboards Created
Storyboard That Family