Promotional Mix

Promotional Mix
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  • PROMOTIONAL MIX 101
  • Hey guys, I´m Ryan and I´m here to teach you about the basics of promotion in the easiest way possible
  • This is an example of an advertisement, which is a paid and nonpersonal way of promoting a business
  • RYAN´S CAFÉ 8 am- 8 pm Monday-Sunday 123 Main Street Authentic American cuisine you won´t find anywhere else
  • Me directly handing out fliers is an example of personal selling as I´m getting up close & personal to attract customers
  • By providing a discount as incentive, this is an example of the sales promotion method
  • GRAND OPENING 10% discount for parties of 5+
  • RYAN´S CAFÉ
  • By going on local television and discussing my business positively, I create a positive image with the public. This is an example of public relations
  • Well you see I think people in this town needed a comfortable, yet trendy place as a go-to location
  • So Ryan, tell me about this new restaurant you´re opening up in town
  • PROMOTIONAL MIX 101
  • I hope this was helpful and you learned more about the 4 main methods of promotion!
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