Yeti relaunch story board

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Storyboard Text

  • Jake walks into Starbucks for his morning coffee in downtown Boston and notices the new YETI Rambler display to his left.
  • The barista notices that Jake was looking at the YETI display and asks him if he is interested in buying a mug.
  • Jake exclaims that he has purchased mugs in the past yet never found a product that was durable enough for daily use and kept his beverage warm throughout the day.
  • The barista explains to Jake that the YETI Rambler is built with high quality aluminum what will withstand daily use. In addition,  the double wall insulation will keep his beverage hot up to 12 hours.
  • Jake decides to buy the new mug and try it out for himself. The barista told Jake that he could also get 10% off of his purchase at Starbucks when using the mug while also staying environmentally conscious.
  • Throughout the day, when Jakes coffee continued to stay warm even during the end of his work day. YETI logo appears.
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