Consumer are more likely to purchase something if they see it on social media or in an ad. it's the new generation and almost everyone had social media. The media hypes products and makes people want to buy the shoes. They are always coming up with new design and always giving sponsorship out.
Adidas shoes are great for literally anything. They are available in all sizes. This is great for people with big feet or ordering a big order for sports team.
Consumer enjoy multiple options. The more options the product gives more consumer will happier. They are more likely to find something that fits them the best. Adidas shoes has a variety of shoe styles that you can pick from. This is very convenient for the consumers because it allows more opportunities for people finding the right shoes for them.