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Storyboard Text

  • Jana Jocic
  • Testimonial
  • Hi I'm a famous person. Use my hair product to be as pretty as me!
  • Name Calling
  • You look like a racoon.
  • Band Wagon
  • You should cheat beacuse everyone else is!!!
  • Famous people recommend pro
  • Use of Stereotypes
  • If you shop at this place you are cool.
  • Ok
  • Using labels to allow negative feelings towards someone
  • Snob Appeal
  • This phone is strickly used by high class citizens, therefore, if you buy one, you will be wealthy too
  • Urges you to do something because everyone else is doing it
  •  fixed idea about all the members of a group
  • Associate product with wealth and select society
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