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  • Morale and employee engagement
  • it shows that you trust them (boosting morale and happiness). It will make them feel valued (it’s like a little perk of the job).
  • If you encourage your employees to utilise it day-to-day, posting fun, friendly things about the company, sharing interesting articles and posts and just generally showing off how much they love their job, it’ll really (really) boost your employer brand.
  • Employer branding
  • We all like to hear from real people – not just salesy social media robots and if your staff publicly display the happy company culture, showing off fantastic customer service and engaging with people on a personal level – others will warm to them and your brand.
  • Branding
  • Misuse
  • No matter what your thoughts are on social media in the workplace, it’s pretty safe to say that if you do allow it there will be a certain amount of time-wasted.
  • Viruses
  • Hacking, viruses and scams are so common these days and a huge proportion of them originate on social media.
  • Mistakes
  • Over the years, I’m sure you’ve seen some of the “social media fails” that have been made public – often even going viral.
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