it shows that you trust them (boosting morale and happiness). It will make them feel valued (it’s like a little perk of the job).
If you encourage your employees to utilise it day-to-day, posting fun, friendly things about the company, sharing interesting articles and posts and just generally showing off how much they love their job, it’ll really (really) boost your employer brand.
We all like to hear from real people – not just salesy social media robots and if your staff publicly display the happy company culture, showing off fantastic customer service and engaging with people on a personal level – others will warm to them and your brand.
No matter what your thoughts are on social media in the workplace, it’s pretty safe to say that if you do allow it there will be a certain amount of time-wasted.
Hacking, viruses and scams are so common these days and a huge proportion of them originate on social media.
Over the years, I’m sure you’ve seen some of the “social media fails” that have been made public – often even going viral.