For example I bought that car so I can take you to school and me to work therefore it is a rational purpose. On the other hand I bought our dog to make us feel good therefore it is an emotional purchase.
Yeah! so for me the Rational purchase would be my bike to get places and a soccer ball to have fun for emotional purposes!
For us because of our financial position we have to really think about purchases before we actually pull the trigger on them.
SO no dirtbike for my BIrthday?
Yeah sorry buddy it doesn't fit with our budget
But... if a dirtbike brand gives me enough advertising and persuades me to buy you one then just maybe... just maybe
Yeah that make sense to get customers!
Some companies use the AIDA acronym to advertise to people that stands for Attention which they will do stuff to get consumers attention then there is Interest which they will do something to keep your interest then need Desire so they do something so you will desire their product. Finally there is Action when they take action for you to actually buy their product.
For this chicken I was influenced by the Chicken being free range and how it is NON Gmo chicken! These shoes I am wearing were influenced because the producer advertised Arch support in them.
HAHA Dad the reason I bought this jersey because this team is way better than your team... hehe.
So overall there is many things to understand about spending money but if you just be smart about it, it is not that difficult! Do you get it son?
Yeah Dad thanks for helping me so now I know what is smart to purchase and what is not!