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  • Morale and employee engagement
  • It shows that you trust them (boosting morale and happiness).It will make them feel valued (it’s like a little perk of the job). Taking short breaks throughout the day will boost mood (and productivity). Connecting with loved ones will boost their happiness.
  • Employer branding
  • If you encourage your employees to utilize it day-to-day, posting fun, friendly things about the company, sharing interesting articles and posts and just generally showing off how much they love their job, it’ll really (really) boost your employer brand.
  • Internal communication
  • It’s great for improving communication across your company too, particularly if you have multiple offices and/or remote workers.
  • Misuse
  • It’s just too tempting for employees to have a quick glance, reply to a quick comment or say happy birthday to someone they’d forgotten about…
  • Viruses
  • Hacking, viruses and scams are so common these days and a huge proportion of them originate on social media.
  • Malicious intent
  • I once worked for a company who set up some special, sector-specific Facebook groups for their ‘prestigious’ clients; enabling them to put questions to staff members (and other clients) about business (great idea for engagement).
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