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we need to start coming up with new ideas. so here's what we're gonna do...
should we start some consumer surveys?
so how many people do you think would actually want this product?
maybe we should ask people what they think about it
we should start studying our target market soon. we can start testing using different marketing mixes on potential customers.
first we need to find a facility we can do all of this in. then we need to start determining the costs, etc
the four founders of the business met up one last time before the full-scale production. this was the time they would start producing a limited quqanitity and test in a small part of the market.
the full-scale production has now started. the company continues to gather info on production and sales. they watch for competitors.
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