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  • we need to start coming up with new ideas. so here's what we're gonna do...
  • should we start some consumer surveys? 
  • so how many people do you think would actually want this product?
  • maybe we should ask people what they think about it
  • we should start studying our target market soon. we can start testing using different marketing mixes on potential customers.
  • first we need to find a facility we can do all of this in. then we need to start determining the costs, etc
  • the four founders of the business met up one last time before the full-scale production. this was the time they would start producing a limited quqanitity and test in a small part of the market.
  • the full-scale production has now started. the company continues to gather info on production and sales. they watch for competitors. 
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