Coursera AIDAOR storyboard

Coursera AIDAOR storyboard
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  • ATTENTION: Searching for more projects, John, an independent consultant runs into an ad, for a website where he could find more work
  • If only I had more work, I'm definitely under-utilised currently.
  • Google
  • Find a perfect project for you at Supermatch(Ad)
  • INTEREST:  Intrigued, John clicks on an ad, landing on a demo-video sign-up landing page, where he can upload his CV.
  • Hmmmmm.. this looks interesting. Let me check it a bit more
  • - find a project within 48 hours - work on projects you're specialised at - fast and easy payment
  • Supermatch
  • DESIRE: John is realising that he needs more sales channels where he can pitch his services.
  • Oh, no. The revenue is going down. I should better be doing more sales.
  • ACTION: John decided to submit his CV to the Supermatch platform.
  • Upload your CV to find a project match
  • Supermatch
  • OK, let's upload my CV, it's free. Maybe they'll find a perfect project for me.
  • ONBOARDING: With a list of projects that match his expertise, John decided to proceed and apply for one
  • RETENTION: John, happy with 
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