Delete the data and don't publicize it to the media or regulators.
In October of 2016 Uber suffered a large-scale cyberattack, that exposed the confidential data of 57 million customers and drivers. Among Uber's faults that include failing to disclose the hacking but also cover it up as well.
The former CEO Travis Kalanick was informed of this attack 1 month after it happened but it was not publicly announced, as it was covered up by Chief Security Officer Joe Sullivan and his subordinates, leading Uber to fire them both.
LOG-IN USERNAME: PASSWORD:
The Uber company supposedly paid its hackers a $100,000 payment to delete the data and not publicize it to the media or regulators.
The hack include names, email addresses, and phone numbers of over 50 million Uber riders worldwide, while more than 7 million Uber drivers had similar data released on top of driver's license numbers for around 600,000 US drivers.
Driver's License Number
The nature of the hack is relatively straightforward, as hackers with access to a public GitHub code repository used by Uber engineers, were able to collect private login history to an Amazon cloud computer service; to which the hackers stole a list of rider and driver data. They then forced Uber for the $100,000 fee.
After the incident Uber will learn form there mistakes and they have brought on a former lawyer for the National Security Agency, who has served as a director for the National Counterterrorism Centre to help improve the security. The company has also retained security from Mandiant to further investigate the hack .