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  • purpose of business
  •  is the reason you have formed your company boiled down to a single sentence (or two). 
  • have a desire to possess or do (something); wish for.
  • needs and wants
  • needs would be defined as goods or services that are required
  • consumer
  • a person who purchases goods and services for personal use.
  • products
  • an article or substance that is manufactured or refined for sale
  • GOODS AND SERVICES
  • A GOOD IS .TO BE DESIRED OR APPROVED OF
  • a system supplying a public need such as transport, communications, or utilities such as electricity and water.
  • PROFIT MOTIVE
  • the desire for financial gain as an incentive in economic activity.
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