Ethos"We cannot walk alone." page 197Dr. King ensures the audience that they will not be alone in their journey toward achieving equality and freedom which reinforces them to trust him. He reminds them that they have allies and that they can trust him to be credible.
Pathos"No, we are not satisfied, and we will not be satisfied until 'justice rolls down like waters and righteousness like a mighty stream.'" page 198King reminds the crowd that they will not stop fighting for them, until they achieve justice and freedom for all. He used this quote from the Bible so that the audience would make a closer connection to his message.
Logos"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of negro slaves who had been seared in the flames of withering injustice." page 195Dr. King refers back to the past and the Emancipation proclamation to show the fact that slaves wee freed 100 years ago yet they still are not really free and equal. He talks about what awful things they went through.