Frank, constantly analyzes the data that has been collected by the data analytics platform and the marketing team and proceeds to propose a set of new features to implement
Sam and Sharan discuss the features and how to implement them. This involves the design team and the dev team (Gizmeon) equally
After marketing agency assesses the reaction to the set of new features, these features will be released in the next release. They turn their attention back to collecting customer feedback at this point.