Pathos, Ethos, and Logos

Pathos, Ethos, and Logos

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Storyboard Text

  • Pathos
  • I'm sorry but if you don't pay for your grandfather's health insurance, then he might not get the treatments he needs to survive.  
  • Ethos
  • I've had a lot of experience of health care. The plan that you want for your Mr. Johnson is called Four Care!
  • Logos
  • We're so glad you chose Four Care! This health insurance company is recommended by 90% of doctors in the US!
  • This is Pathos because the doctor is triggering emotions because the grandfather might not survive if he doesn't get the health care that he needs.
  • This is Ethos because the surgeon explains that he has experience with the health care called Four Care.
  • This  is Logos because the surgeon says that this specific health care is recommended by 90% of doctors in the nation. This uses statistics.
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