Toy Advert

Updated: 3/23/2021
Toy Advert

Storyboard Description

ZetaLevel is launching a new construction toy based on building blocks of various sizes. The product is to be on sale in the lead up to the festive season in December in the UK. You have been asked to create pre-production documents for a promotional campaign which will use TV, radio and the internet.

Storyboard Text

  • Scene 1
  • Alfie. Look at your new home.
  • Scene 2
  • Look at Alfie's new home.
  • Scene 3
  • That's a brilliant house!
  • INT OF HOUSE - LOUNGE Wide shot of boy on his knees playing with a cuddly toy. Zooms to a mid shot of the boy. Smiling he picks up the cuddly toy and speaks.Timing: 3 seconds
  • Scene 4
  • The boy then looks up and points at the bricks on the table and speaks to a parent who has entered the room. Camera zooms out from boy to a wide shot and pans across to show the parent in the room. Timing: 3 seconds
  • Scene 5
  • Camera zooms gradually to a close up of the smiling parent as she replies to the boy.Timing: 5 seconds
  • Scene 6
  • The boy then looks up and points at the bricks on the table and speaks to a parent who has entered the room. Camera zooms out from boy to a wide shot and pans across to show the parent in the room. Timing: 3 seconds