Marketing 1

Marketing 1

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Storyboard Text

  • Economic Utilities
  • Place 
  • " I am so hungry". 
  • Is that pizza I smell?
  • Frankies Pizza
  • Open
  • Information
  • Menu
  • Restaurants use menus to communicate with consumer.
  • Utility- a term economists use to describe the measurement of usefulness that a consumer obtains from any good. 
  • Time
  • Teenagers and many adults usually go out to lunch so it's a good idea to be open around noon.
  • Place- Right location for a product.
  • Form
  • " This pizza smells so good."
  • Information- Communication with the consumers. 
  • Possession
  • I'm glad they take cards.
  • Time- Getting the product to the consumer at the right time.
  • Form- Whatever is tangible; can be touched or noticed by the senses.
  • Possession- Selling the product or transferring products ownership; an exchange of currency.
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