The Bosnian's began planning Ferdinands assassination.
Although disproved by many, Archduke Ferdinand had fallen in love and married a woman named Sophie Chotek in 1900. Sophie wasn't related to any royalty so they often separated her from Ferdinand during events.
Ferdinand wanted to annex Serbia but chose not to because he believed it would cause more political problems when they already had enough political problems. Ferdinand also believed that Serbians were "pigs", "scoundrels", and "thieves".