Basketball

Basketball
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Storyboard Text

  • Economic Utility
  • The ability of a good or service to satisfy one or more needs or wants of a consumer.
  • Form Utility
  • We make basketballs in a factory.
  • Place Utility
  • We produce basketballs all year long while selling them throughout the year
  • Hi, I am Alex and I am getting a basketball.
  • Time Utility
  • It is available throughout the year but basketball season starts during the fall and is mainly during the winter.
  • The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance.
  • Information Utility
  • On the ball, it would say what it is made out of and the different brands.
  • The process of increasing the attractiveness of a product to a group of consumers by altering its physical location.
  • Possession Utility
  • You can use the ball on a court and on a concrete court.
  • "Utility" in this context refers to the value, or usefulness, that a purchaser receives in return for exchanging his money for a company's goods or services.
  • Large-scale provider of information (content) and/or access to the internet, such as America Online (AOL).
  • Possession utility is the value customers have while buying a product and they have the choice to use the product for the purpose it was made for or finding a new way to use the product.
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