Toothpaste Commercial

Toothpaste Commercial

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Storyboard Description

For Graphic Design B Storyboard Portfolio - Smith's Whitening Toothpaste commercial.

Storyboard Text

  • Introduction
  • I drink a lot of coffee, and over the years, it has stained my teeth.
  • Background Information
  • It got to the point where I was no longer happy with my smile.
  • New Product
  • Until I found Smith's Whitening Toothpaste.
  • The commercial begins with a woman sitting and explaining her problem with her teeth. A script is provided for this actress and she must play her part. A simple jingle plays in the background for the whole commercial.
  • Results!
  • This screen is from the past; it shows her unhappiness with her previous smile. A voice over plays from the interview happening in Screen 1. The jingle continues. The actress only needs to look displeased here.
  • A Satisfied Customer
  • Smith's Whitening Toothpaste has shown drastic results; I have my old smile back!
  • (Jingle continues.) This screen displays the actress brushing her teeth with the product, introduced as Smith's Whitening Toothpaste. The voice over continues as she performs the action.
  • The Brand
  • Smith's
  • (The jingle continues.) The woman now is closer to the camera. She smiles and is happy with the results from the toothpaste. No speech in this scene. All the actress needs to do here is smile.
  • (The jingle continues.) Back in the "interview" part featured in scene 1, the woman is now more eager to speak. She explains how much the product has affected her teeth and how she recommends it.
  • (The jingle ends with the commercial finish.) Animations highlight the toothpaste, on display, and text appears on screen advertising the product. The actress does not perform on this screen.
  • Whitening Toothpaste
  • Smith's
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