Mrs. atrach

Mrs. atrach
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Storyboard Description

h&m

Storyboard Text

  • My new line of clothing has become really contraversal.
  • Wait what do you mean? How?
  • My clothing line was found racist by many. Now many people are cutting ties with our company H&M. 
  • Really? H&M values stand for diversity and equality. This is surprising to me.
  • We had young black individual Modeling a sweater saying "coolest monkey in the jungle".
  • Hmm. Did you speak to the parents of this child and get their thoughts on the photo.
  • Yes they even publicly stated that they do not find this ad racist. I don't know what to do Alec
  • Don't worry. We will figure out a solution soon. Lets go to the library so we can really focus
  • Im out of ideas. And i just got word that the weekend and G easy just cut ties with my company.
  • You know what, I gotta plan!
  • 1. We make public that the parents of the model are fine with what we had posted and don't find the picture racist 2. Use this society backlash as a marketing opportunity to solidify the H&M brand as a progressive one and stand your ground - Suggest this 'racism ' is a societal stereotype not an H&M issue. 3. Run new progressive campaigns focused on inclusion and multiculturalism to further solidify the brand position.
  • Job well done!
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