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  • 1 in 8 Women Will Develop Breast Cancer
  • And Black Women are 40% more likely to die of breast cancer than white women.
  • Ted Cruz and Trump want to repeal Obamacare, slash Planned Parenthood, and limit your  healthcare access
  •  Making it harder for women to access healthcare
  • Introducing breast cancer as a big health problem for women
  • Republicans don't want minorities to speak up
  • Targeting specific demographic
  • They don't want you to have access to healthcare...
  • They know that strong women are dangerous because strong women fight for their rights.
  • Introducing threat to freedom 
  • Don't let Republicans get their way. Get a mammogram. Stay alive. And give yourself the chance to fight back.
  • Susan G. Komen of North Texas
  • Explaining threat to freedom
  • Building reactance
  • Offering a way to protect threatened freedom
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