Start from short LES Branding video (3-5 seconds). The video must be standardised. It must be the same in every video for people to recognise brand.
WHAT IS LIGHT POLLUTION
Show fancy LES advertisement (up to 1 minute) to emphasise on beauty of LES integrated technology. FIRST SELLING POINT
Speaker should explain what they just saw on the video.Proper introduction of technology, characteristics, benefits and direction. At the end speaker shall offer a tour to see real life samples (don't mention about showroom).
Show a video on LIGHT POLLUTION using video, images, text and background voice to explain the problem, causes, effects and severity of very little importance given to resolve this issue.