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Fundamentals of Marketing - The Art of Selling Unit
Hi, welcome to Maggie's Magazines, may I help you?
Absolutely, I'm looking for a magazine about Fantasy Football.
Fantasy Football is huge right now! We have several to pick from on this shelf.
OH MY HEAVENS...that's a little pricey! I'll have to let you know.
Let me know if you're interested and I'll gladly take care of you.
What to do...What to do...
I'LL TAKE ONE OF EACH MAGAZINE!
That's great! I'll get those packaged up for you right now. Is there anything else I can help you with?
...and that's Consultative Selling