Customer Experience End to End

Customer Experience End to End

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Storyboard Text

  • I love my new place, but I need furniture!
  • Can I afford new furniture?
  • Send Tina a loan offer for her furniture purchase
  • Tina has moved into a larger apartment and needs to purchase furniture for the additional bedroom and dining room.
  • I am really excited for my new furniture!
  • Using her PC, Tina browses the internet, looking for a new bed and a dining room set.  Tina then logs into her online banking account using OCB to check her balance.
  • My bank sure made that easy!
  •   C4Hana Marketing is able to review Tina's cookies and browsing history and determines Tina is shopping for her apartment.
  • Select 10 - Very satisfied with my loan application process...
  • Tina's bank then uses this information to make her an offer for an unsecured online loan for $10,000.  Tina accepts the online offer and the funds are immediately moved into her bank account.
  • Tina's furniture arrives and she is super pleased with her bank.
  • Logging back into her online banking to pay her bills, Tina is sent a survey about her experience via Qualtrics to which to provides a positive review.
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