CFTB

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Storyboard Text

  • This is David, a Sports Cyclist who wants to help other children in his town. He downloads the App Strava and registers to keep track of his cycled kilometers and routes. 
  • David goes biking and collects data via his smartwatch. By collecting data he earns points and when he reaches a certain amount of points, a child in a township earns a bike.
  • David shares his cycling results with the rest of the world on Social Media. When he reaches the goal of collecting points, he makes a generous donation to help a child and shares this on Social Media too. 
  • Because of the sports cyclists who are collecting data and all the generous donations, a bicycle can be transported to a quantified child out of the townships.
  • The children who will earn the bike are between the age of 12-14 years old and made an improvement at school, did volunteering or developed one of their talents/hobbies to keep them on a straight path.
  • It is a Win, (healthy lifestyle), Win (competitions), Win (greener environment), Win (improvement of bicycling routes), Win (contribution to a charity), Win (less fortunate children earn a bicycle), Win (children will have free transport and movement) situation.
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