innovation types
Updated: 3/31/2020
innovation types
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Storyboard Text

  • meanwhile in Manhattan...
  • Hi Katte!, really? maybe I can help you with that.
  • Hello Kramps! I have a problem, I still don´t understand the different types of innovation.
  • or some of its characteristics, isn't it?
  • the innovation of a product implies it's improveme-nte, whether in image, software...
  • Yes, it is!
  • So, the process is when that innovation is implemented?
  • You're understanding!
  • So what is marketing innovation?
  • It can be to reach a new market, product positioning or simply increase the firm's sales.
  • Well, it is an improvement in the image, the advertising and the marketing method, can you imagine the purpose?
  • And lastly, organizational innovations aim to reduce administrative, transaction, and supply costs, or improving workplace
  • Thanks a lot! now I know what innovations I can make!
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