Fashion Distribution project

Fashion Distribution project

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Storyboard Description

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Storyboard Text

  • I would like to know the channels of distribution for American Eagle Jeans, could you help me?
  • Yes ! I would be happy to explain the path that American Eagle Jeans take to reach the consumers.
  • This looks almost like a warehouse, but this is actually where my jeans are made.
  • You are correct it does, but the first step is manufacturing, this is where your jeans are made from raw materials for the customers.
  • I am the agent, I check in with other retailers to see if they would like to buy our product.
  • Our best option would be Exclusive strategy, we're only going to be selling our jeans at American Eagle.
  • This is distribution, after the agents have decided their best option they then transport it to all the American Eagle stores there is. 
  • I am the middleman, I help getting the product to the consumers so the product can actually be bought, this would be the last step of the channels of distribution.
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