Fashion Distribution project
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I would like to know the channels of distribution for American Eagle Jeans, could you help me?
Yes ! I would be happy to explain the path that American Eagle Jeans take to reach the consumers.
This looks almost like a warehouse, but this is actually where my jeans are made.
You are correct it does, but the first step is manufacturing, this is where your jeans are made from raw materials for the customers.
I am the agent, I check in with other retailers to see if they would like to buy our product.
Our best option would be Exclusive strategy, we're only going to be selling our jeans at American Eagle.
This is distribution, after the agents have decided their best option they then transport it to all the American Eagle stores there is.
I am the middleman, I help getting the product to the consumers so the product can actually be bought, this would be the last step of the channels of distribution.
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