Project 7


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Storyboard Description

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Storyboard Text

  • Ad begins with establishing shot focused on the California forest Cue beginning of music: Happy and Upbeat Special effects: Transitions with lens flare and bright flash; similar to sun brightness
  • Cut to senior individual lighting up and smoking marijuana openly in the forest Music: Continue music Effects: Slow pan across his face as he smokes "What's the California way?" "It has to do with the way of life"
  • Montage shot of the natural landscape and crosscut with interview shots of what California Way means to local residents Action shot: Hang-glider when "freedom" is mentioned
  • Shots of the Cannabis plants growing naturally outdoors "It's part of a way of life"
  • Camera is positioned a short distance from interview subjects Voice over of "It's the California Way" is vital to the flow of the scene
  • Special Effects: Glowing with lens flare Beautiful framing shot of far distance California lush and abundance Text: "That's cannabis, the California way"
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