Positioning Statement for current and prospective consumers of the New Slogan Campaign "Be Real" shall offer the same Coke products and its refreshing traditional tastes.
Direct Marketing will continue to include current partnerships with hospitality groups such as hotels, restaurants, etc, as well as direct communication via text or emails.
Advertising is the best way to promote the new slogan, "Be Real" to reach consumers at home, work, travel, etc. Through advertisement, Coca Cola will continue to build awareness and spread the message on a global scale that will increase sales
Interactive Marketing will be the best medium of Coca Cola to reach all target audience and consumers. Promotion will be great in stores to reach target audience. With stores promotions and marketing the company can really distinguish itself from their competitors.
PR is also a great way to reach target audiences through social causes and culture such as music and movies by showing their new campaign slogan, "Be Real". Partnership/Sponsorship is also an additional way for the company to reach consumers on the global level by their new slogan campaign, "Be Real".
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