Business Project Chapter 5

Business Project Chapter 5

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  • 8. Distribution Strategy Consumers can buy products from the salon or order them. online 
  • 7. Promotional Strategy Send out flyers.
  • 6.Pricing Strategy  More affordable compared to other salons.
  • For my products like hair treatment shampoo, oils hairspray the bottle will be a black bottle with an "R".   
  • To determine the price of my services, i would use the bundling Strategy. If the customer needs a haircut i would also blow dry their hair. If they come to get a treatment i would wash their hair, do the treatment, and blow dry.
  • To determine the price of my product would used the Demand-Bases Pricing Strategy because by that many people will buy the product and i could tweak the price and decrease by a couple of dollar's. 
  • Answering Marketing questions that have be on the marketing plan.
  • A pricing techniques i would use is Penetration pricing starts out with a low introductory price with the goal of building a strong customer base. 
  • Branding and Features of the products. 
  • So that is how I developed by business but this is only the first half  
  • Determining how to price a product and service.
  • Next I will be talking about The Marketing Mix—Distribution, The Marketing Mix—Promotion, Selling and Promoting
  • Pricing Techniques.
  • Rachel has explained how to Develop a Marketing Plan,  The Marketing Mix—Product,  The Marketing Mix—Price 
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