One Planet Business
Updated: 1/27/2021
One Planet Business

Storyboard Text

  • Lucy wants to order a new outfit but is conscious of shopping sustainably. However, Lucy doesn't have enough money to shop with the current sustainable fashion brands and relies on e-commerce sites such as Pretty Little Thing.
  • Problem Experienced
  • I want to shop sustainably but I don't have lots of money to spend.
  • Lucy has tried searching for alternative fashion brands that are sustainable but is unable to afford them. Leaving Lucy in a sticky situation wondering how to remain sustainable on her current budget.
  • Solution Search
  • I can't afford to shop with the current sustainable fashion brands.
  • Lucy is scrolling on Instagram and notices a social media advert featuring Pretty Little Thing's brand-new sustainability service that they have just launched.
  • Product Discovery
  • Oh look what I just found. PLT have just launched their brand-new sustainability service.
  • Pretty Little Thing launches brand-new sustainability service.
  • Lucy realises all she has to do is return an item she no longer wears/needs and click the magic button to start her journey to shopping more sustainably.
  • Product Experienced
  • Wow all I have to do is return an item I no longer need and click the button.
  • Simply return your clothing and click HERE.