Ethos uses well known for trust worthy individuals to try and persuade you to do or buy something.when these influencial people express thier love for a product or service. they are making it seem more desirable in this add. stephen curry ( a famouse basketball player) uses his fame to try to make coca-cola more desirable and ultimatley get people to buy it.
iam stephen curry coca cola is da bomb !
Pathos uses emotion to try and persudae people the emotion presented in an add makes the audience feel a need to take action in supporting the presented product or service. this add stephen curry's emotinal talk about his poor up bringing is the emotion that meakes the audience take action. the product that the audience will support is coca-cola becuase of the way curry paints them to be the only drink that was with him in his time of need.
growing up my family fell on hard times. coca cola was the only drink we could afford !
logos uses logic to persuade it providing the audience with logical reason to purchase or do something. in this add stephen curry tells the audience that coca-cola has 34 mg of caffine in everycan. he also says that caffine is responsible for him becoming a great basketball player. so logically, the audience thinks that to become a great player, they need to drink coca-cola and get the 34mg of caffine.
the 34 mg of caffine in each can gave me the energy i needed to become a superstar !