Dave works for Rolosoft, he uses his work email address to sign up for services online. Dave@rolosoft.com he knows his email address is ok and doesn't have any problem signing up to services he wants to use.
This is email@example.com He doesn't want to give his real name or real email address to anyone. Yet he still wants to sign up to your website
Both decide to sign up for free trial
Dave uses his free trial and decides to buy the product.
firstname.lastname@example.org also likes the free trial. So he decides to create another account
Soon lots of account's start appearing
" How can we stop this?" the company asks By using Email Hippo, with Email Hippo's More API You don't have to look into their eyes to know someone is real