Bandura, Ross and Ross (1961)

Bandura, Ross and Ross (1961)

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Storyboard Text

  • In this scene we see an adult displaying an aggressive behaviour towards the plastic toy (by kicking and using verbal aggression) in front of kids. This was then repeated in front of other kids. Both male and female models were used.
  • The model in this experiment is playing with the toys in a non-aggressive way and completely ignoring the plastic duck used in the previous experiment.
  • Then the kids who took part in the previous experiments were brought in a room and left to play with some toys, and after 2 minutes they were told they couldn't play with them anymore.
  • Finally, they were taken in a room where there were toys available for the kids, including the plastic duck. Children in the aggressive condition showed more physical and verbal aggression than children who weren't. This proves that observation can lead to imitative behaviour.
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