MRT Service Innovation

MRT Service Innovation

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Storyboard Description

IT3651 SSI Practical

Storyboard Text

  • Before experiencing the service
  • Service Experience in the train
  • Enjoyments Benefited (i)
  • Passenger walks inside train
  • Enjoyments Benefited (ii)
  • Passenger looking for a seat to sit on where she can put her bag underneath the chair.
  • Before alighting at her destination
  • Passenger gets a helmet and indicates the destination she wants to alight at. She also enjoys other benefits like using the train's app to play games etc.
  • End of service consumption
  • Passenger sleeps while waiting to arrive at her destination
  • Passenger wakes up once she reaches her destination
  • Passenger alights at her destination
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