Blue Apron Storyboard

Blue Apron Storyboard

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Storyboard Description

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Storyboard Text

  • Doorbell 
  • Unboxing 
  • Food Prep 
  • Delivery man rings the doorbell and sets package on the front porch Ad opens with the sound of the doorbell and this shot 
  • Cooking Food 
  • Shot of woman quickly opening box and admiring foods 
  • Cooking Food 2 
  • Close up of woman's hands cutting up vegetables/prepping food Sound of knife cutting/chopping is prominent
  • Food on Table 
  • First Quick Shot:  Close up of food on pan/entering pot Exaggerated sounds of cooking
  • Second Quick Shot: Close up of meat flipping on pan or exiting the oven Exaggerated Cooking Sounds 
  • Mother calls family in, zoom into close up of the food and end ad with Blue Apron logo
  • The Blue Apron is ready!
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