We love to track our lives and activity I know what I eat and when I sleep
Explore improved Value (incl. Competitors)
Value can be defined as...
Insert Nice Poster
Use of Market Research
We could use various kinds of research...
Use the quantified self notion. Explain how app uses existing data to provide more specific tracking opportunities Theory: Article on quantified self - Economist, 2012
Explore definition of value. Highlight Co-creation of service. Emphasise High Degree of personalisation. Theory: Value Perception - Zeitham, 1988 Co-Creation - Vargo and Lush, 2004
Detail why we would use research. Note potential kinds of research which could be used. Briefly Discuss potential challanges. Theory: Consumer Techniques - Trott, 2012 Installed Base Effects - Trott, 2001