Innovation Story Board

Innovation Story Board

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Storyboard Text

  • Examine Target Market
  • We love to track our lives and activity I know what I eat and when I sleep
  • Explore improved Value (incl. Competitors)
  • Value can be defined as...
  • Insert Nice Poster
  • Use of Market Research
  • We could use various kinds of research...
  • Use the quantified self notion. Explain how app uses existing       data to provide more specific tracking opportunities Theory: Article on quantified self - Economist, 2012
  • Explore definition of value. Highlight Co-creation of service. Emphasise High Degree of personalisation. Theory:  Value Perception - Zeitham, 1988 Co-Creation - Vargo and Lush, 2004
  • Detail why we would use research. Note potential kinds of research    which could be used. Briefly Discuss potential challanges. Theory: Consumer Techniques - Trott, 2012 Installed Base Effects - Trott, 2001
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