Naperville Running Company Commercial

Naperville Running Company Commercial

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Storyboard Text

  • The beginning of a race that is sponsored by the Naperville Running Company is shown. The competitors take off from the starting line in slow motion. The Naperville Running Company logo can be clearly seen in this shot on the runner's attire.
  • The shot slowly moves to show the attire on each of the runners. As the final runner is shown, the camera zooms in to a close up of his shoes.
  • The camera zooms out as we see the same shoe on display at one of the Naperville Running Company locations. We soon see a man come and pick up the shoe accompanied by one of the store's staff members.
  • The camera pans around to show the entirety of the store.  At this point, a narrator can be heard explaining aspects of the store. The narrator says, "Welcome to Naperville Running Company! Here at our flagship store, you can find anything you need to meet your running needs. From shoes to apparel to a courteous and knowledgeable staff, our store has it all!".
  • The camera maintains its pan around the store as the narration continues. "At Naperville Running Company, we offer over 100 different brands of apparel. Combine this with our highly-trained staff that will assist in helping you find the perfect shoe or accessory, it is no wonder that we have been voted best running store in the country in both 2009 and 2013!" explains the narrator.
  • As the camera completes its circular pan around the store, it returns to focus on the man buying the shoes seen throughout the commercial. He appears to be very pleased with his purchase has he exits the store. The narrator concludes the ad by explaining, "For proof of why our store is so great, just ask Mike, our most recent satisfied customer!".
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